Brand: Urban Apparel / The Urban Merch
Legal Entity: AMPHASTORE LLC (DBA The Urban Merch)
Last Updated: Dec 19, 2025
Urban Apparel (“we”, “us”, or “our”), operated by AMPHASTORE LLC DBA The Urban Merch, respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, contact us, or use our services.
Information we collect
We may collect the following categories of information.
Information you provide directly
- Full name
- Email address
- Phone number / WhatsApp number
- Company or brand name
- Message content
- Files you submit (logos, references, mockups)
Information collected when required
- Shipping address (only for production orders)
- Payment information (processed securely by Stripe — we do not store card details)
Automatic information
- Basic technical data such as IP address and browser type (via website hosting)
How we collect information
Your information is collected when you:
- Submit a contact form
- Contact us via WhatsApp or email
- Book a discovery or consultation call
Why we use your information
We use your data to:
- Respond to inquiries
- Provide quotations
- Execute projects
- Maintain internal records
- Send relevant follow-ups related to your inquiry or project
We do not sell, rent, or trade your personal data.
SMS & Text Communication
By providing your mobile number and opting in on our forms, you agree to receive SMS/text messages from Urban Apparel / The Urban Merch (AMPHASTORE LLC) related to your inquiry and our services (e.g., appointment confirmations/reminders, service updates, and order/project scheduling). Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time; reply HELP for help. You can also contact us at support@theurbanmerch.com
for assistance. We do not sell or share SMS opt-in phone numbers or consent with third parties for their marketing purposes. Your opt-in applies only to Urban Apparel / The Urban Merch and the purposes described here.
Legal basis for processing (GDPR)
For users in the EU/UK, we process personal data based on:
- Consent (when you contact us or submit a form)
- Legitimate business interest (to operate and deliver services)
Data storage and retention
Client data is stored securely and retained indefinitely, unless a deletion request is made. Future storage may include CRM systems for operational efficiency.
Who we share your data with
We may share limited data with trusted third parties only as necessary to support our services, such as:
- Website hosting providers
- Communication platforms (e.g., WhatsApp Business)
- Payment processors (Stripe)
These providers process data only as necessary to support our services.
Do Not Sell or Share (CPRA)
We do not sell or “share” (as defined by the California Privacy Rights Act) your personal information, including SMS phone numbers or SMS consent. California residents can exercise their privacy rights by contacting support@theurbanmerch.com.
International data transfers & EEA/UK
As we operate globally, your data may be processed outside the EU. We take reasonable steps to ensure data protection regardless of location.
Where required, transfers outside the EEA/UK are governed by Standard Contractual Clauses (SCCs) or other lawful safeguards.
What rights you have over your data
We respond to verified requests within 45 days (extendable as permitted by law). We may request information to verify your identity before acting on a request.
You have the right to request access to your data, request correction of inaccurate data, and request deletion of your data.
Requests can be made by emailing: support@theurbanmerch.com
Data security
We apply reasonable security measures to protect your information. However, no online transmission is 100% secure.
Children’s data
Our services are not intended for individuals under the age of 16.
Contact & Controller
For privacy-related inquiries, contact us at:
Controller:
AMPHASTORE LLC (DBA The Urban Merch)
Email:
support@theurbanmerch.com
contact@theurbanmerch.com
Postal address:
26061 75TH AVE FL 2
2FL
GLEN OAKS NY 11004-1118
Who we are
Suggested text: Our website address is: https://theurbanmerch.com.
Comments
Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
Suggested text: If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Suggested text: Visitor comments may be checked through an automated spam detection service.
